Our Story
A journey of passion and dedication
We are a small brand from Norway with a simple mission: take clothes that are already great and make them even better.
It started in September 2025 with our first pre-order, the V1.0 Cardigan. Two months later we returned with the V2.0, now in 100% merino wool, new colorways, and our first steps into international markets. In February 2026 we launched the Field Jacket, and the response pushed us further than we expected.
Through spring and summer we grew fast, restocking the Cardigan and Field Jacket, adding the PC Pouch and Card Holder, and launching a full summer collection built for the everyday wardrobe.
Now we are heading into our biggest season yet. This autumn brings the V2.0 Field Jacket, the Henley, and more, all designed the Ascova way.