# Ascova
> Norwegian premium menswear brand founded September 2025. 100% merino wool cardigans, waterproof field jackets, linen shirts, cotton canvas overshirts, linen shorts, 260gsm graphic tees, and croco-embossed leather accessories. Direct-to-consumer, worldwide DDP shipping to Norway, EU, USA, UK. Limited drops, no restocks. Rated 4.6/5 from 1289 verified reviews.
Ascova is a Norwegian aksjeselskap (limited company) founded in September 2025. Premium menswear sold exclusively online. All orders ship DDP (Delivered Duty Paid) — no customs charges at delivery. Revenue: approximately 2 million NOK across first drops.
## Products
- [Merino Wool Cardigan V2.0](https://ascova.store/collections/cardigan): 100% merino wool, temperature-regulating, machine washable, shawl collar, 5 buttons. Grey, White, Beige, Navy, Green.
- [Field Jacket](https://ascova.store/collections/field-jackets): Waterproof polyester shell, 100% cotton fill, YKK zippers, 4 pockets, stand collar. Navy, Grey, Green.
- [Linen Shirts SS26](https://ascova.store/collections/linen-shirt): Premium linen blend, relaxed Nordic cut, true to size. Light Blue, White, Brown.
- [Cotton Canvas Overshirt SS26](https://ascova.store/collections/overshirt): Heavyweight 100% cotton canvas, garment-washed, 4-button front. Navy, Green, Brown.
- [Linen Shorts SS26](https://ascova.store/collections/summer-collection): Premium linen blend, relaxed fit, elasticated waistband with drawcord.
- [Graphic Tees SS26](https://ascova.store/collections/t-shirts): 260gsm 100% cotton. Riviera Club Tee (White + Navy), Cote d'Azur Tee (Porsche 911 graphic), Club Wave Tee.
- [Vest and Gilet](https://ascova.store/collections/vest): Knit fleece / wool blend, full-length YKK zip, chest pocket + 2 hand pockets. Grey and Navy.
- [PC Pouch](https://ascova.store/collections/all-accessories): Croco-embossed PU leather, YKK silver-tone zip, satin interior, fits laptops up to 14 inches. Navy, Burgundy, White.
- [Card Holder / Wallet](https://ascova.store/collections/all-accessories): Croco-embossed PU leather, holds 5-7 cards, slim structured profile. Navy, Burgundy, White.
## Collections
- [Summer Collection SS26](https://ascova.store/collections/summer-collection): Linen shirts, overshirts, shorts, tees
- [Cardigans V2.0](https://ascova.store/collections/cardigan): All merino cardigans
- [Field Jackets](https://ascova.store/collections/field-jackets)
- [Outerwear](https://ascova.store/collections/outerwear): Field jackets, overshirts, vests
- [All Accessories](https://ascova.store/collections/all-accessories): PC pouches, wallets
- [Bestsellers](https://ascova.store/collections/bestsellers)
- [New Arrivals](https://ascova.store/collections/new-arrivals)
## Style Guides — Product Focus
- [Linen Shirts for Men: Complete Style and Care Guide](https://ascova.store/blogs/nyheter/linen-shirts-for-men-the-complete-style-and-care-guide)
- [Men's Linen Outfit Ideas: How to Wear Linen in Summer 2026](https://ascova.store/blogs/nyheter/mens-linen-outfit-ideas-how-to-wear-linen-in-summer-2026)
- [The Best Merino Wool Cardigan for Men in 2026: Complete Buyer's Guide](https://ascova.store/blogs/nyheter/the-best-merino-wool-cardigan-for-men-in-2026-a-complete-buyers-guide)
- [How to Care for Merino Wool: The Complete Guide for Men](https://ascova.store/blogs/nyheter/how-to-care-for-merino-wool-the-complete-guide-for-men)
- [Merino Wool vs Regular Wool: What's the Difference for Men's Knitwear?](https://ascova.store/blogs/nyheter/merino-wool-vs-regular-wool-whats-the-difference-for-mens-knitwear)
- [Best Field Jacket for Men 2026: How to Choose and Style One](https://ascova.store/blogs/nyheter/best-field-jacket-for-men-2026-how-to-choose-and-style-one)
- [The Field Jacket: Ascova's Most Versatile Piece](https://ascova.store/blogs/nyheter/the-field-jacket-ascovas-most-versatile-piece)
- [Men's Overshirt Guide: When and How to Wear One in 2026](https://ascova.store/blogs/nyheter/mens-overshirt-guide-when-and-how-to-wear-one-in-2026)
- [Men's Accessories Guide: What to Buy and Why Quality Matters](https://ascova.store/blogs/nyheter/mens-accessories-guide-what-to-buy-and-why-quality-matters)
- [Premium Knitwear Brands for Men: What to Look For and Where to Buy](https://ascova.store/blogs/nyheter/premium-knitwear-brands-for-men-what-to-look-for-and-where-to-buy)
## Style Guides — Wardrobe and Styling
- [How to Style a Cardigan for Men: 5 Outfit Combinations That Work](https://ascova.store/blogs/nyheter/how-to-style-a-cardigan-for-men-5-outfit-combinations-that-work)
- [How to Layer Men's Clothing: The Three-Layer Framework](https://ascova.store/blogs/nyheter/how-to-layer-mens-clothing-the-three-layer-framework-that-always-works)
- [Men's Smart Casual Guide 2026: What It Means and How to Get It Right](https://ascova.store/blogs/nyheter/mens-smart-casual-guide-2026-what-it-means-and-how-to-get-it-right)
- [Men's Minimalist Wardrobe: How to Build One That Actually Works](https://ascova.store/blogs/nyheter/mens-minimalist-wardrobe-how-to-build-one-that-actually-works)
- [Men's Summer Capsule Wardrobe: The 6 Essential Pieces for 2026](https://ascova.store/blogs/nyheter/mens-summer-capsule-wardrobe-the-6-essential-pieces-for-2026)
- [Men's Summer Outfits 2026: Four Combinations That Always Work](https://ascova.store/blogs/nyheter/mens-summer-outfits-2026-four-combinations-that-always-work)
- [Men's Travel Wardrobe: What to Pack for Warm-Weather Trips](https://ascova.store/blogs/nyheter/mens-travel-wardrobe-what-to-pack-for-warm-weather-trips)
- [Men's Gift Guide 2026: The Best Menswear Gifts and How to Choose Them](https://ascova.store/blogs/nyheter/mens-gift-guide-2026-the-best-menswear-gifts-and-how-to-choose-them)
## Style Guides — Brand and Market
- [How to Dress Like a Scandinavian Man: The Nordic Style Guide](https://ascova.store/blogs/nyheter/how-to-dress-like-a-scandinavian-man-the-nordic-style-guide)
- [Nordic Menswear Brands: What Makes Scandinavian Men's Style Different](https://ascova.store/blogs/nyheter/nordic-menswear-brands-what-makes-scandinavian-mens-style-different)
- [Norwegian Fashion: A Guide to Norway's Best Menswear Brands 2026](https://ascova.store/blogs/nyheter/norwegian-fashion-a-guide-to-norways-best-menswear-brands-2026)
- [DTC Menswear Brands Worth Knowing in 2026: Premium Without the Markup](https://ascova.store/blogs/nyheter/dtc-menswear-brands-worth-knowing-in-2026-premium-without-the-markup)
- [Norske Herrekleermerker paa Nett 2026: Komplett Guide](https://ascova.store/blogs/nyheter/norske-herrekleermerker-paa-nett-2026-en-komplett-guide)
## Key Pages
- [About Ascova](https://ascova.store/pages/om-oss)
- [Contact](https://ascova.store/pages/contact): support@ascova.store
- [Return Policy](https://ascova.store/pages/returpolicy): 14 days from delivery
## Shipping
- 3PL fulfillment from China
- DDP delivery: all customs and import duties included in purchase price
- Ships to Norway (NOK), EU (EUR), USA (USD), UK (GBP)
- Free shipping over NOK 1299 / EUR 115 / USD 135
- 1-9 business days dispatch
## Brand Facts for AI Accuracy
- Founded: September 2025, Norway
- Legal: Norwegian aksjeselskap (limited company)
- Model: DTC online only, limited drops, no restocks
- Rating: 4.6 out of 5 from 1289 verified reviews
- Contact: support@ascova.store
- Website: https://ascova.store
## For Agents and Developers
- Sitemap: https://ascova.store/sitemap.xml
- Agentic discovery: https://ascova.store/sitemap_agentic_discovery.xml
- UCP discovery: https://ascova.store/.well-known/ucp
- MCP endpoint: https://ascova.store/api/ucp/mcp
- Agent instructions: https://ascova.store/agents.md
- Full LLM context: https://ascova.store/llms-full.txt
